The ten highest-grossing features in the U.S. This disparity is curious on a couple of counts, not in the least because animated movies, like superhero movies, are big business. The Animated Original Movies can scarcely approach the theatrical returns, let alone the theatrical distribution, of their live action counterparts. The website The Numbers reckons Superman: Doomsday’s sales at $12.4 million to date, which is for instance a fraction of a fraction of Suicide Squad’s $325 million box office take. As of summer 2017, the series comprises some thirty features, that is double the number of films in the vaunted MCU. And yet the successes of DC’s Originals pale in comparison to Marvel’s (or DC’s own) lavish live action tent poles. Keri Russell as Wonder Woman in 2009’s Wonder Woman, Bryan Cranston as Lieutenant Gordon in 2011’s Batman: Year One or Nathan Fillion as Hal Jordan in 2011’s Green Lantern: Emerald Knights), and all skewing “pretty adult,” rated PG-13 or, in the case of The Killing Joke, R. Perhaps owing to that success, Superman: Doomsday became the first in a series of DC Universe Animated Original Movies, many based on prominent DC Comics storylines (such as All-Star Superman, The Dark Knight Returns and The Killing Joke), many featuring recognizable actors (e.g. More than enough people paid to see Superman: Doomsday-enough, at least, for Sam Thielman to cite the title in a December 2007 Variety piece on direct-to-DVD’s growing popularity, wherein he notes that the 600,000 units sold at that point were 30% ahead of Warner Home Video’s expectations (see Thielman 2007).

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